Understanding your windows customers and what they are looking for in a product is crucial when selling them products. Equally important is having a clear grasp of the features, advantages and benefits of each of the different window products you offer. This is even more so the case when selling customers up to High Performance Window products. By having the right information at your disposal it is easier for you to see that High Performance Windows are a win-win situation for all involved, and to then clearly communicate this to your customer.
An energy efficient window in Texas is a window that reduces heat exchange, particularly the solar heat gain. Solar heat on windows is the biggest contributor to air conditioning bills. Energy efficient windows in Texas should have a solar heat gain coefficient (SHGC) of 0.40 or lower. To learn more about Solar Heat Gain, the features of Low-E Glass and other technical characteristics of High Performance Windows, visit the High Performance Windows page of the Builder and Architect section
Some of the key benefits of High Performance Windows are most obvious to the homeowner: Energy savings costs and reducing peak heating and cooling loads (sizing down their equipment). Builders and Contractors can also differentiate their homes, projects and business by creating more comfortable & attractive homes and achieving distinction such as the Energy Star® (or LEED) designation. Retailers must be aware of these benefits when offering different windows options in order to satisfy the needs and wants of their clients and to take advantage of some of the benefits that accrue to them. For a discussion of these benefits, visit the Benefits page »
In addition to some of the obvious energy cost savings and other comfort and aesthetic benefits to the Homeowner, there are a number of marketing benefits that associated with selling high efficiency windows as they are a value-added product that provides credibility and name recognition. To find out more about Selling and Marketing High Performance Windows, go to the Marketing page »